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Rooftop Garden at the Fairmont Royal York Hotel Plants New Crops and Plans New Menu

World Crops Grown in Ontario’s Greenbelt Attracts Attention in Diverse Toronto

Photo Op: Planting of world crops on rooftop
1:00 pm Royal York Hotel, 19th Floor, Salon 4
Located at 100 Front Street West, Toronto

From soil to sky, this season, Ontario’s field to table menu is going global in rural and urban areas alike. Culinary trend setter, Chef David Garcelon of the Fairmont Royal York Hotel, invites crop researchers from Vineland Research and Innovation Centre to plant South Asian Vegetables okra, round eggplant, and red hot peppers on the Hotel’s rooftop garden in Toronto. Guests will learn how to grow and care for these plants from a demonstration planting and have the chance to taste some of the delicious new crops in dishes created by Garcelon.
 
“We serve a growing and diverse clientele and are the host hotel for many prestigious events which is why I care so much about using the best local products. To me, that means freshness and being on top of consumer demand. With the upcoming International Indian Academy (IIFA) Awards, we have a large and influential audience to cater to and I think these world crops are authentic and will impress our future guests,” says David Garcelon, Executive Chef  at the Fairmont Royal York Hotel. 

Vineland in partnership with the Ontario Fruit and Vegetable Growers’ Association is testing a dozen world crops in its own research fields and on farms in Ontario’s Greenbelt. This research, which began in the spring of 2010, is funded in part by the federal and provincial governments. The full list of crops is drawn from popular ingredients in Chinese, South Asian, Latin American and Afro-Caribbean dishes. Additional crops include: Indian Red Carrot, Fuzzy Melon, Bottle Gourd, Chinese Yard Long Beans, Tomatillos, Maca, Diakon Radish, and Eggplant.
 
“These are tremendously important crops for farmers,” says Ahmed Bilal, lead world crop researcher at Vineland. “This research will expand the diversity of what is grown locally and farmers will have a fresh competitive advantage in a new marketplace to attract discerning buyers like Chef Garcelon.” 
 
Already residents in the Greater Toronto Area (GTA) purchase $61 million each month on Chinese, South Asian and African-Caribbean fruits and vegetables. Few of these crops are currently being grown commercially in Ontario and demographics in the GTA will continue to diversify. By 2017, immigrants will represent half the population in the GTA, 63% by 2031. 
 
“It’s exciting to help ignite this market around Ontario’s Greenbelt where farm families are forging strong local food connections right here in the GTA,” says Burkhard Mausberg, President of the Friends of the Greenbelt Foundation. “This is local food with international flavour.” 
 
Before heading to the rooftop for a hands-on planting session, a sampling of what’s to come in fresh, locally sourced world cuisine will be served in a sweet, spicy and savoury spread. Chinese long beans stir fried in chilli and soy will be served alongside a potato kaddu cake with mint chutney. For those who have more of a savoury taste, long eggplant Muthabak with Hummus and Red Pepper and Tomatillo Salsa Verde with Mini Quesadillas are also being sampled. In addition, people will be sent home with their own world crop seedling to try out in their own gardens.  

 

Contact Information:
 
Carla Balabanowicz
Communications Coordinator
Friends of the Greenbelt Foundation
(416) 960-0001, ext. 306
cbalabanowicz-at-greenbelt.ca
 
Isabel Dopta
Director Communications
Vineland Research and Innovation Centre
P: 905.562.0320 X791
C: 519. 993. 1192
 
Melanie Coates
Regional Director Public Relations
Fairmont Hotels and Resorts, Central Canada
416-860-4556
Melanie.coates-at-fairmont.com   

 

About the Friends of the Greenbelt Foundation

Ontario’s Greenbelt is an example of a vibrant multi-use greenbelt that protects significant agricultural and environmentally sensitive lands from development. Underpinned by one of the strongest legal frameworks and impressive political commitment, it provides diverse economic, environmental and social benefits to Ontarians. The Greenbelt is 1.8 million acres of potential to make Ontario a better place. The Greenbelt Foundation began in 2005 with a mandate to promote and sustain our Greenbelt as a permanent feature.
www.greenbelt.ca
 

About Vineland Research and Innovation Centre

Vineland Research and Innovation Centre is an independent, not-for-profit organization that was created to be a world- class centre for horticultural science and innovation. In its capacity to enable and foster relationships with industry, academia and government, Vineland works to deliver premium product and production innovations. Vineland brings a global perspective to the Canadian horticulture industry and offers a broad range of lasting benefits to stakeholders both locally and internationally. Aligned with industry needs, Vineland’s research priorities and outcomes are focused on the growth of the entire horticulture industry. Vineland is funded in part by Growing Forward, a federal-provincial-territorial initiative.
www.vinelandresearch.ca

The Greenbelt Foundation is

  • Funding visionary planning processes such as the new Cootes to Escarpment Park Management Plan, and a massive reforestation plan in Rouge Park

  • Participating strategically in growing the Greenbelt by working with Toronto, Peel, Halton, and Guelph

  • Securing local food procurement commitments for Peel schools, City of Toronto, City of Markham and others

  • Supporting the Ontario Greenbelt Alliance to foster strong Greenbelt Plan implementation at the municipal level

  • Supporting the creation of an award-winning Greenbelt granola bar

  • Engaged Hamilton schools to switch to Greenbelt food for their students

  • Supporting the creation of new multi-cultural crops and development of ethnic local food guides in Toronto and York Region

  • Supporting tourism initiatives including in the Niagara and Caledon areas

  • Supporting the development of multi-cultural crops and training new Canadian Farmers

  • Supporting interested Greenbelt Farmers to Go Organic

  • Bringing thousands of Ontarians out into the Greenbelt each year through grantee activities and the Annual Tour de Greenbelt cycling event

  • Enhancing Farmers’ Markets, increasing sales for farmers in the Greenbelt and beyond

  • Supporting food policy council in Durham to create food charter

  • Convincing Peel school boards to buy Greenbelt food for students

  • Developing a successful culinary tourism platform for Niagara

  • Funding research and analysis on greenbelts around the globe which concluded that Ontario’s Greenbelt is the most robust in the world, with a strong legal and policy framework

  • Creating a network of Farmer’s Markets to help improve our local food economy

  • Partnering with Harbourfront Centre to tell the story of Ontario’s Greenbelt to 12 million people via a year-long, outdoor photography exhibit

  • Hosting the successful Tour de Greenbelt to promote Ontario’s Greenbelt as a tourism destination

  • Securing local food procurement commitments for Peel, U of T. City of Toronto Facilities and Markham

  • Reaching over 75 million by placing 220 permanent highway and regional road signs to ensure Ontarians and visitors know about this valuable protected area

  • Hosted the first ever Global Greenbelts Conference in Toronto in March 2011 with speakers and delegates from over nine countries

  • Contributing $2.65 million to Greenbelt farmers to improve their operations (leveraging millions of dollars from federal sources), and to employ the opportunities of the Green Energy Act

  • Funding policy changes to encourage more local food to be sold in Durham

  • Contributing to greater sales of Greenbelt wines at the LCBO

  • Increasing amount of Greenbelt food in food share program 140%

  • Successfully merging social welfare initiatives with environmental concerns

  • Engaging with over 170 million Ontarians directly through our marketing, events and communications activities

  • Funding the Holland Marsh Growers’ transition from an export, commodity focus to one that serves the local market with value- added products

  • Building a local food economy from developing new markets to enhancing distribution channels

  • Identifying barriers to opening markets for Greenbelt farmers and proposing solutions

  • Supporting changing the City of Toronto policy to adopt a local food purchasing bylaw for city facilities

  • Creating Greenbeltfresh.ca, the leading electronic marketplace to source local, Greenbelt foods from over 600 producers

  • Assisting in designing new policies to protect Lake Simcoe through timely research

  • Supporting the Credit Valley Conservation Authority to protect and restore wetlands

  • Providing grants and support to significantly increase sales at farmers’ markets

  • Bridging farming and hiking interests to acknowledge environmental progress by farmers

  • Supporting development of action plans for a variety of agricultural areas and commodities

 
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