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Greenbelt drives economic opportunity, study says

Innovative planning aids advancement of food, farming and environment

By Lilian Schaer

It might be hard to find a bigger advocate for Niagara Region than Patrick Robson. Ask him about the opportunities for food, farming and culture in the area and the region’s head of planning quickly lists half a dozen initiatives that are helping to rejuvenate Niagara’s economy as it transitions away from its traditional manufacturing base.

Innovative planning that helps weave together farming, agri-tourism, food processing and even research and development shape Niagara’s regional policy plan, supported by the backbone that is Ontario’s Greenbelt Plan. The Greenbelt spans 1.8 million acres across Southern Ontario, including an estimated 7,000 farms, and encompasses parts of the municipalities of Niagara, Hamilton, Halton, Peel, York and Durham.

“Our location and our economy dictate that agriculture is at the forefront of what we’re doing so we have an agriculture-focused approach to the Greenbelt in Niagara,” says Robson. “Simply saving the land is not the same as saving the farmer. We’re limited only by our own imagination in terms of where agriculture can go.”

Vinegar production at a winery, pumpkin and lavender farms and peach salsa production are just some of the new ventures now possible on-farm thanks to policy changes that are allowing for innovative redevelopment of rural areas.

The region is also working on local culture and food action plans to allow visitors to the area to explore wine routes, culinary trails, museums, galleries and restaurants helped by self-guided tours on your handheld device.

“Part of our value-added policy is not to inundate our landscape with shiny new industrial buildings but to foster adaptive reuse of existing structures, like old barns for example,” says Robson. “It’s great to have policies that allow you to repurpose old buildings but if family farms can’t afford it, it’s not much of a help. So part of our role is to see how we can offer incentives to help with the capital investment without taking away from the visual and cultural assets we have.” 

Agriculture had taken a back seat in many Greenbelt municipalities in recent years, but the introduction of the Greenbelt Plan in 2005 has placed renewed emphasis on food and farming and made it a key part of regional planning.

For example, the Friends of the Greenbelt Foundation is working with the Niagara Region, City of Hamilton and the Greater Toronto Area Agriculture Action Committee to develop an agriculture and agri-food strategy and action plan for the entire Golden Horseshoe. This action plan responds to the common challenges and opportunities the regions share and will help drive collaboration among governments and the value chain over the next ten years.

The Greenbelt Plan is also driving innovative planning changes across the Greenbelt’s six major municipalities and has changed the planning dialogue at the municipal level, says the lead author of a recently released study that looked at the impact of the legislation.

 “What we found is that the Greenbelt Plan has been essential in changing conversations around planning from “ifs” to “how and what”. This legislation is a critical backdrop to all the work the municipalities are doing in terms of policy, programs and projects,” says Melanie Hare of Urban Strategies Inc., the planning firm behind The Living Greenbelt: Capturing the Full Value of this Legacy Landscape.

“Viable agriculture is as important as urban growth in these municipalities. Ontario’s growth plan has such a focus on urban settlements and the Greenbelt Plan makes sure the other half of the conversation, the rural component, continues to be had,” she adds.

 Hare says now’s the time for ongoing commitment to the Greenbelt in order to capture the momentum that has been developing over the last six years. This includes boosting collaboration and fostering innovation but she stresses it doesn’t necessarily mean more funding.

“We don’t necessarily need new tools and new money or even more money. What we really need are better ways for aligning and strategically re-directing the resources we already have,” says Hare. “There are pockets of money out there and if redirected and redefined, we could all make better use of them to apply them to implement policies that are not in place yet.”

Collaboration and integration need to happen regionally and in local communities but also with and across  the provincial level to bring continued positive change in the Greenbelt, such as supporting pilot and demonstration projects that can help turn innovative ideas into best practices.   

“We need to realize the true value of this landscape and that the sum is bigger than its parts. It’s more than just an ecosystem, an economic opportunity, or a sign on the highway,” she says. “We have the opportunity here to make a legacy investment that includes an extended trails system, agri-tourism and other value-added agriculture opportunities, and regenerated hamlets that will attract the next generation.” 

To read the full report, click here

The Greenbelt Foundation is

  • Developing a successful culinary tourism platform for Niagara

  • Funding policy changes to encourage more local food to be sold in Durham

  • Supporting development of action plans for a variety of agricultural areas and commodities

  • Enhancing Farmers’ Markets, increasing sales for farmers in the Greenbelt and beyond

  • Engaging with over 170 million Ontarians directly through our marketing, events and communications activities

  • Supporting food policy council in Durham to create food charter

  • Securing local food procurement commitments for Peel, U of T. City of Toronto Facilities and Markham

  • Funding the Holland Marsh Growers’ transition from an export, commodity focus to one that serves the local market with value- added products

  • Supporting the creation of new multi-cultural crops and development of ethnic local food guides in Toronto and York Region

  • Reaching over 75 million by placing 220 permanent highway and regional road signs to ensure Ontarians and visitors know about this valuable protected area

  • Supporting the Credit Valley Conservation Authority to protect and restore wetlands

  • Contributing to greater sales of Greenbelt wines at the LCBO

  • Funding research and analysis on greenbelts around the globe which concluded that Ontario’s Greenbelt is the most robust in the world, with a strong legal and policy framework

  • Contributing $2.65 million to Greenbelt farmers to improve their operations (leveraging millions of dollars from federal sources), and to employ the opportunities of the Green Energy Act

  • Assisting in designing new policies to protect Lake Simcoe through timely research

  • Partnering with Harbourfront Centre to tell the story of Ontario’s Greenbelt to 12 million people via a year-long, outdoor photography exhibit

  • Convincing Peel school boards to buy Greenbelt food for students

  • Supporting the development of multi-cultural crops and training new Canadian Farmers

  • Funding visionary planning processes such as the new Cootes to Escarpment Park Management Plan, and a massive reforestation plan in Rouge Park

  • Successfully merging social welfare initiatives with environmental concerns

  • Providing grants and support to significantly increase sales at farmers’ markets

  • Engaged Hamilton schools to switch to Greenbelt food for their students

  • Supporting the Ontario Greenbelt Alliance to foster strong Greenbelt Plan implementation at the municipal level

  • Supporting tourism initiatives including in the Niagara and Caledon areas

  • Bringing thousands of Ontarians out into the Greenbelt each year through grantee activities and the Annual Tour de Greenbelt cycling event

  • Supporting the creation of an award-winning Greenbelt granola bar

  • Hosted the first ever Global Greenbelts Conference in Toronto in March 2011 with speakers and delegates from over nine countries

  • Participating strategically in growing the Greenbelt by working with Toronto, Peel, Halton, and Guelph

  • Creating Greenbeltfresh.ca, the leading electronic marketplace to source local, Greenbelt foods from over 600 producers

  • Identifying barriers to opening markets for Greenbelt farmers and proposing solutions

  • Hosting the successful Tour de Greenbelt to promote Ontario’s Greenbelt as a tourism destination

  • Securing local food procurement commitments for Peel schools, City of Toronto, City of Markham and others

  • Creating a network of Farmer’s Markets to help improve our local food economy

  • Increasing amount of Greenbelt food in food share program 140%

  • Building a local food economy from developing new markets to enhancing distribution channels

  • Supporting interested Greenbelt Farmers to Go Organic

  • Supporting changing the City of Toronto policy to adopt a local food purchasing bylaw for city facilities

  • Bridging farming and hiking interests to acknowledge environmental progress by farmers

 
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