gb_hor_15.jpg
 

Foundation History

From late 2003 through early 2005, the Ontario Government consulted on establishing a Greenbelt that would wrap around the Golden Horseshoe. The consultation involved the expert Greenbelt Task Force and Committee hearings at Queen’s Park.

The outcome was a package of results: Greenbelt legislation and regulations, the creation of a Greenbelt Advisory Council, and the creation of this Foundation. The Greenbelt Act, was passed on February 24, 2005 and the final Greenbelt Plan was released on February 28, 2005. The Foundation was announced on June 16, 2005.

The Province provided a grant of $25 million to support the Foundation’s grant-making and operational activities. The Foundation is a not-for-profit corporation, with specified objects, and is a registered charity.

As a farming and environmental grant-making organization, we have granted over $16 million in innovative grants and leveraged another $60 million resulting in over $76 million for the sectors. Together with our grantees, we are successfully building sustainable food systems and economies, improving environmental farm practices, protecting essential services and resources, and encouraging local tourism and healthy outdoor activities for all Ontarians.

Some of our activities include:

  • Hiking guides- An Introduction to Hiking Trails in Ontario’s Greenbelt
    • A brochure that outlines the Bruce Trail, Trans Canada Trail and Oak Ridges Trail. In addition to these three main trails, are hundreds of smaller local trails criss-crossing the Greenbelt. One million copies of these guides were distributed through 225 LCBO stores.
  • GreenbeltFresh
    • A web guide to eating locally and finding farmers’ markets – everything from market information, including directions on how to get there, trying delicious new recipes, events calendars, to learning more about the food we eat.
  • My Local Greenbelt Guide
    • A guide that lists the farms, markets, stores and restaurants that offer fresh and healthy foods harvested locally from the Greenbelt.
  • Signage Project
    • Greenbelt signs allow us to provide a sense of the landscape. The Foundation has installed vibrant signage along major Ontario roads and highways that identify different Greenbelt regions. Hiking signs, Greenbelt watershed signs and Greenbelt community signs have also been established throughout the region.
  • Intern program
    • We developed an internship program for recent university graduates with a specific interest in the environmental and non-profit sectors. Within a one-year period, our aim is to give our interns hands-on experience in every facet of the Foundation’s operations in anticipation of the bright careers that await them.
  • Summer Festival Sponsorship
    • The Summer Festivals program is an effective means to celebrate and inform the public of the benefit and significance of the Greenbelt for Ontarians. Between May and August 2007 and 2008, two summer students attended eighteen festivals, spoke with thousands of people and distributed publications communicating the importance of the Greenbelt.
  • CHUM Greenbelt Prize
    • A celebration of the Greenbelt and an exciting public awareness and engagement campaign. A contest of art, music, and other live acts performed and illustrated by artists to show their perception of the Greenbelt.

Established in 2006, The Friend of the Greenbelt Award recognizes and celebrates those individuals who have made significant contributions to Ontario’s Greenbelt, in efforts to make the Greenbelt beautiful, bountiful, and vibrant. Winners to date include:

  • 2006 – Sarah Harmer
  • 2007 – The Honourable William G. Davis
  • 2008 – Martha Shuttleworth
  • 2009 – Rob MacIsaac
  • 2010 - Dixie Orchards, Gallery on the Farm, Alex Makarenko & Herman Gasko, Plan B Organic Farm and Whitty Farms Market

The Foundation not only presents awards, but has also received awards of its own. Three Wilmer Shields Rich Awards by the Council of Foundations, the global umbrella group, were awarded.  Gold in 2008, Bronze in 2009 and Silver in 2010. This award recognizes and encourages excellence in communications by foundations.

Begining in 2008 the Foundation has also organized the annual Tour de Greenbelt, a family-oriented cycling event which builds appreciation and support for the Greenbelt and its continued protection. A fresh air festival on wheels explores all the Greenbelt has to offer- fresh, local food, rural hospitality and fun recreation. It showcases natural tourism and agricultural opportunities and ensures safe and sustainable cycling networks within the Greenbelt.

The Greenbelt Foundation is

  • Successfully merging social welfare initiatives with environmental concerns

  • Supporting the Ontario Greenbelt Alliance to foster strong Greenbelt Plan implementation at the municipal level

  • Securing local food procurement commitments for Peel schools, City of Toronto, City of Markham and others

  • Supporting the Credit Valley Conservation Authority to protect and restore wetlands

  • Creating a network of Farmer’s Markets to help improve our local food economy

  • Supporting interested Greenbelt Farmers to Go Organic

  • Funding research and analysis on greenbelts around the globe which concluded that Ontario’s Greenbelt is the most robust in the world, with a strong legal and policy framework

  • Creating Greenbeltfresh.ca, the leading electronic marketplace to source local, Greenbelt foods from over 600 producers

  • Contributing to greater sales of Greenbelt wines at the LCBO

  • Securing local food procurement commitments for Peel, U of T. City of Toronto Facilities and Markham

  • Building a local food economy from developing new markets to enhancing distribution channels

  • Identifying barriers to opening markets for Greenbelt farmers and proposing solutions

  • Supporting the creation of an award-winning Greenbelt granola bar

  • Reaching over 75 million by placing 220 permanent highway and regional road signs to ensure Ontarians and visitors know about this valuable protected area

  • Developing a successful culinary tourism platform for Niagara

  • Supporting development of action plans for a variety of agricultural areas and commodities

  • Providing grants and support to significantly increase sales at farmers’ markets

  • Supporting the creation of new multi-cultural crops and development of ethnic local food guides in Toronto and York Region

  • Supporting tourism initiatives including in the Niagara and Caledon areas

  • Increasing amount of Greenbelt food in food share program 140%

  • Convincing Peel school boards to buy Greenbelt food for students

  • Enhancing Farmers’ Markets, increasing sales for farmers in the Greenbelt and beyond

  • Participating strategically in growing the Greenbelt by working with Toronto, Peel, Halton, and Guelph

  • Supporting food policy council in Durham to create food charter

  • Funding visionary planning processes such as the new Cootes to Escarpment Park Management Plan, and a massive reforestation plan in Rouge Park

  • Bridging farming and hiking interests to acknowledge environmental progress by farmers

  • Assisting in designing new policies to protect Lake Simcoe through timely research

  • Funding policy changes to encourage more local food to be sold in Durham

  • Hosting the successful Tour de Greenbelt to promote Ontario’s Greenbelt as a tourism destination

  • Engaging with over 170 million Ontarians directly through our marketing, events and communications activities

  • Supporting the development of multi-cultural crops and training new Canadian Farmers

  • Engaged Hamilton schools to switch to Greenbelt food for their students

  • Funding the Holland Marsh Growers’ transition from an export, commodity focus to one that serves the local market with value- added products

  • Bringing thousands of Ontarians out into the Greenbelt each year through grantee activities and the Annual Tour de Greenbelt cycling event

  • Hosted the first ever Global Greenbelts Conference in Toronto in March 2011 with speakers and delegates from over nine countries

  • Partnering with Harbourfront Centre to tell the story of Ontario’s Greenbelt to 12 million people via a year-long, outdoor photography exhibit

  • Supporting changing the City of Toronto policy to adopt a local food purchasing bylaw for city facilities

  • Contributing $2.65 million to Greenbelt farmers to improve their operations (leveraging millions of dollars from federal sources), and to employ the opportunities of the Green Energy Act

 
Learn more about what the Greenbelt Foundation has done for you »

Advertorial sponsored by the Greenbelt Foundation

Toronto Star

Series Archive »

The Greenbelt Blog

Plotting Your Greenbelt Farmers' Market Tour

May marks the beginning of the farmers’ market season. Your weekly market starts up, familiar faces reappear, and your neighbourhood is reenergized after the long winter months. To make sure...

Read more from our Blog »

Greenbelt on Twitter

Dufferin Wellington Peel: total economic impact of Greenbelt ag, forestry, fishing rec & tourism = +$493M http://t.co/dMqj9cnI @TownofErin about 14 hours ago

Follow us on Twitter @greenbeltca »