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About Us

The Friends of the Greenbelt Foundation is a not-for-profit organization. The Foundation was created to help foster our Greenbelt’s living countryside by nurturing and supporting activities that preserve its environmental and agricultural integrity.

The following are the Foundation's Vision, Goals, Approach and Grant Making tactics.

Our Vision

The Friends of the Greenbelt Foundation is dedicated to promoting and sustaining the Greenbelt as a beneficial, valuable, and permanent feature, enhancing the quality of life for all residents of Ontario. Our vision is a vibrant and healthy Greenbelt with a protected and restored natural environment, a strong and successful rural countryside, a robust agricultural sector and a pattern of urban settlement that supports the Greenbelt.

Our Goals

The goal of the Friends of the Greenbelt Foundation is to nurture and support activities that preserve and enhance the Greenbelt’s agricultural, rural and ecological integrity and viability.

Our Approach

We will support organizations whose efforts are realizing our vision of the Greenbelt. Organizations working on the ground are critical to our success and these groups are often in the best position to identify opportunities, build broader public involvement, and act as a powerful force for change.

We will promote mutually-supportive relationships between the Greenbelt and the urban areas adjacent to it. By coordinating diverse initiatives we will foster urban/rural connections that highlight the important relationship between cities and rural communities.

We will support a variety of means to increase public awareness of the Greenbelt and its many benefits. Widespread knowledge of the Greenbelt, its geography and contribution to our health and well-being is essential to sustaining it as a beneficial, valuable and permanent feature.

We will track and report on accountability at three levels: the Foundation’s accountability to the public with respect to the responsible and effective use of its resources; organizational accountability of grantees to the Foundation regarding efforts to achieve stated goals; and government accountability to the public regarding the fulfillment of commitments and obligations under the Greenbelt Act and Greenbelt Plan.

We will seek to facilitate and convene. We will encourage and foster relationships among many different organizations with an interest in Greenbelt activities. By bringing together not-for-profit organizations, other foundations, governments and corporations, we hope to cultivate collaborative partnerships, learn from others’ expertise, and catalyze activities that support the Greenbelt as a whole.

Our Grant Making

The Friends of the Greenbelt Foundation is a charitable organization, independent from the Province of Ontario. The Foundation is interested in funding activities that promote and sustain the Greenbelt as a beneficial, valuable and permanent feature, enhancing the life of all Ontarians.

Our vision can be realized by supporting a variety of activities that inspire possibility in three grant program areas:

  • Promoting Greenbelt-grown food
  • Greening the Greenbelt through cleaner air and cleaner water
  • Inspiring innovation in the Greenbelt

The Foundation is interested in being a positive force for creating new relationships and connections across the Greenbelt. We encourage proposals that integrate the three program areas. We also encourage applicants to consider including public awareness and engagement activities in their proposals or to conduct specific public awareness efforts geared to targeted audiences with focused messages and benchmarks for success.

The Greenbelt Foundation is

  • Supporting changing the City of Toronto policy to adopt a local food purchasing bylaw for city facilities

  • Developing a successful culinary tourism platform for Niagara

  • Contributing $2.65 million to Greenbelt farmers to improve their operations (leveraging millions of dollars from federal sources), and to employ the opportunities of the Green Energy Act

  • Funding policy changes to encourage more local food to be sold in Durham

  • Bringing thousands of Ontarians out into the Greenbelt each year through grantee activities and the Annual Tour de Greenbelt cycling event

  • Identifying barriers to opening markets for Greenbelt farmers and proposing solutions

  • Contributing to greater sales of Greenbelt wines at the LCBO

  • Building a local food economy from developing new markets to enhancing distribution channels

  • Assisting in designing new policies to protect Lake Simcoe through timely research

  • Creating Greenbeltfresh.ca, the leading electronic marketplace to source local, Greenbelt foods from over 600 producers

  • Funding visionary planning processes such as the new Cootes to Escarpment Park Management Plan, and a massive reforestation plan in Rouge Park

  • Bridging farming and hiking interests to acknowledge environmental progress by farmers

  • Supporting food policy council in Durham to create food charter

  • Reaching over 75 million by placing 220 permanent highway and regional road signs to ensure Ontarians and visitors know about this valuable protected area

  • Enhancing Farmers’ Markets, increasing sales for farmers in the Greenbelt and beyond

  • Participating strategically in growing the Greenbelt by working with Toronto, Peel, Halton, and Guelph

  • Providing grants and support to significantly increase sales at farmers’ markets

  • Supporting tourism initiatives including in the Niagara and Caledon areas

  • Engaged Hamilton schools to switch to Greenbelt food for their students

  • Supporting the Credit Valley Conservation Authority to protect and restore wetlands

  • Supporting the development of multi-cultural crops and training new Canadian Farmers

  • Supporting the creation of an award-winning Greenbelt granola bar

  • Engaging with over 170 million Ontarians directly through our marketing, events and communications activities

  • Creating a network of Farmer’s Markets to help improve our local food economy

  • Hosted the first ever Global Greenbelts Conference in Toronto in March 2011 with speakers and delegates from over nine countries

  • Funding the Holland Marsh Growers’ transition from an export, commodity focus to one that serves the local market with value- added products

  • Supporting the creation of new multi-cultural crops and development of ethnic local food guides in Toronto and York Region

  • Supporting development of action plans for a variety of agricultural areas and commodities

  • Partnering with Harbourfront Centre to tell the story of Ontario’s Greenbelt to 12 million people via a year-long, outdoor photography exhibit

  • Funding research and analysis on greenbelts around the globe which concluded that Ontario’s Greenbelt is the most robust in the world, with a strong legal and policy framework

  • Securing local food procurement commitments for Peel schools, City of Toronto, City of Markham and others

  • Supporting interested Greenbelt Farmers to Go Organic

  • Hosting the successful Tour de Greenbelt to promote Ontario’s Greenbelt as a tourism destination

  • Successfully merging social welfare initiatives with environmental concerns

  • Securing local food procurement commitments for Peel, U of T. City of Toronto Facilities and Markham

  • Supporting the Ontario Greenbelt Alliance to foster strong Greenbelt Plan implementation at the municipal level

  • Convincing Peel school boards to buy Greenbelt food for students

  • Increasing amount of Greenbelt food in food share program 140%

 
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